The evolution of technology has made the younger generation more knowledgeable and sophisticated, thus it is only appropriate that if the Shambhala Festival were to target the younger generations who are more sophisticated in their recreation, they would require the use of the internet to help promote the festival. From the website, it could be seen that much details and information of the Shambhala Festival is available on the internet. Information on the previous Festival celebration, ticketing information, campsite aids are all available in the website.
The Worldwide Festival is less reliant on the internet as they are targeting an older and more mature generation. This generation relies on magazines which has a basis of reliable information to provide for them. Thus one of the main sponsors for the Worldwide Festival is a magazine. This allows the positive publicity of the Worldwide Festival to the targeted market. The website of the Worldwide Festival is still in use as many working adults do require the Internet for work and occasionally for leisure. Therefore it could be seen that the information in the website of the Worldwide Festival is not as detailed as the Shambhala Festival.
The Worldwide Festival is less reliant on the internet as they are targeting an older and more mature generation. This generation relies on magazines which has a basis of reliable information to provide for them. Thus one of the main sponsors for the Worldwide Festival is a magazine. This allows the positive publicity of the Worldwide Festival to the targeted market. The website of the Worldwide Festival is still in use as many working adults do require the Internet for work and occasionally for leisure. Therefore it could be seen that the information in the website of the Worldwide Festival is not as detailed as the Shambhala Festival.
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