Comparison

I have chosen the Shambhala Festival as the comparison to the Worldwide Festival. It is due to the similarities in the event content. They both promote musical arts and promote their own festival as an international festival. They both invite participants from different countries to celebrate the festival with them. I will compare using some of the 8 Ps of Strategic Marketing Concept, the target market and the Integrated Marketing Communication of Worldwide Festival and Shambhala Festival.