Facilitating Components
A Packaging and Distribution
The Shambhala Festival has worked with Mastercard to help facilitate the purchase of tickets through the internet, it provides for additional services that help the participants. Shambhala has a direct distribution network as compared to the Worldwide Festival as they mail the tickets to the participants. This may not be reliable due to the wrong mailing or mistakes that may occur during the transaction and delivery. With a lack of packaging partners and intermediaries, it will not be able to reach as diverse a market as the Worldwide Festival.
The Worldwide Festival has done its destination in several areas such as France and Shanghai. This allows the festival to be able to work with different companies and agencies. These attractions may bring additional services to the participants such as the Singapore Art Museum, the Sentosa Siloso Beach and the Zirca Mega Club. It provides additional service to its participants. Also the Worldwide Festival utilizes many intermediaries and packaging partners that will help in the operations of the event and provide tangible products and service for the Festival. For example, the spirits and beverage may be provided and this allows the participant of the event to enjoy beverage service while at the festival.
B Promotion
The Shambhala and the Worldwide Festival both utilize the Early Bird Tickets to promote their festival. However, the Shambhala Festival also has a documentary and movie that help to advertise the contents of the Festival to more people. These help create publicity and allow more people to be aware and well informed of the purpose and the meaning of the Shambhala Festival. It also uses its website to update its guests on any information of the festival. This brings the participants to a closer contact as these guest get to know the many news of the festival as often as daily.
The Worldwide festival has a group of many media partners such as radio station, magazines and television program. These are media that are able to reach out to a large number of people. However, it may not be targeted at the target market of the festival. In addition, interesting topics that captures people’s attention will be required if the Worldwide Festival is to be promoted through these channels. Lastly, the frequency will not be as high as the internet entries of the Shambhala Festival as it will be costly to advertise through the media channels.
A Packaging and Distribution
The Shambhala Festival has worked with Mastercard to help facilitate the purchase of tickets through the internet, it provides for additional services that help the participants. Shambhala has a direct distribution network as compared to the Worldwide Festival as they mail the tickets to the participants. This may not be reliable due to the wrong mailing or mistakes that may occur during the transaction and delivery. With a lack of packaging partners and intermediaries, it will not be able to reach as diverse a market as the Worldwide Festival.
The Worldwide Festival has done its destination in several areas such as France and Shanghai. This allows the festival to be able to work with different companies and agencies. These attractions may bring additional services to the participants such as the Singapore Art Museum, the Sentosa Siloso Beach and the Zirca Mega Club. It provides additional service to its participants. Also the Worldwide Festival utilizes many intermediaries and packaging partners that will help in the operations of the event and provide tangible products and service for the Festival. For example, the spirits and beverage may be provided and this allows the participant of the event to enjoy beverage service while at the festival.
B Promotion
The Shambhala and the Worldwide Festival both utilize the Early Bird Tickets to promote their festival. However, the Shambhala Festival also has a documentary and movie that help to advertise the contents of the Festival to more people. These help create publicity and allow more people to be aware and well informed of the purpose and the meaning of the Shambhala Festival. It also uses its website to update its guests on any information of the festival. This brings the participants to a closer contact as these guest get to know the many news of the festival as often as daily.
The Worldwide festival has a group of many media partners such as radio station, magazines and television program. These are media that are able to reach out to a large number of people. However, it may not be targeted at the target market of the festival. In addition, interesting topics that captures people’s attention will be required if the Worldwide Festival is to be promoted through these channels. Lastly, the frequency will not be as high as the internet entries of the Shambhala Festival as it will be costly to advertise through the media channels.
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