Conclusion

In a nutshell, the Worldwide Festival still has to rooms to improve. However, the marketing strategy it has adopted is diverse and will be able to help in costs measures. It will also be able to reach a large area of markets. It has also a very well planned organized Integrated Marketing Communication as it has well developed its marketing plans to extend its reach towards their targeted market and ensure that the targeted market is well informed of the updates of the Worldwide Festival.